We are an industry busy working toward a much better, greener future so the controversial decision by Starbucks to fly its chief executive nearly 1,000 miles from Newport Beach, California, to its Seattle headquarters multiple times a week is in stark contrast to the narrative we’ve worked so hard to advance.
This isn’t an aviation fuel shortage. It’s a refining capacity crisis.
When people hear about jet fuel shortages, they often assume the problem is a lack of crude oil, geopolitical disruptions, or transportation bottlenecks. While these factors can contribute, they are...
