Private jet demand worldwide surged to historic levels since the pandemic struck. While demand is plateauing worldwide today, during the past three years the industry has rapidly evolved to meet not just the increasing number of bookings, which poses a logistical challenge, but also by adapting to new consumer behavior and expectations. That aspect of the new normal of private aviation is “crucial”, says Kevin Singh, Icarus Jet president.
In hot water: the Starbucks backlash
We are an industry busy working toward a much better, greener future so the controversial decision by Starbucks to fly its chief executive nearly 1,000 miles from Newport Beach, California, to its Seattle headquarters multiple times a week is in stark contrast to the...