Net-zero pledges and sustainable aviation fuel targets have become fixtures of industry rhetoric, yet capital, policy alignment and customer demand tell a more complicated story. Kevin Singh examines the commercial realities shaping general and business aviation, and argues that without structural incentives and credible investment, sustainability will remain peripheral to an industry that still functions as a laboratory for aerospace innovation
PRIVATE AVIATION IN TIMES OF CRISIS
Kevin Singh, pilot and CEO of Icarus Jet discusses access, responsibility and the limits of the market. When parts of the aviation system slow down, it is assumed that the rest of the industry will...



