We are an industry busy working toward a much better, greener future so the controversial decision by Starbucks to fly its chief executive nearly 1,000 miles from Newport Beach, California, to its Seattle headquarters multiple times a week is in stark contrast to the narrative we’ve worked so hard to advance.
Sustainability, realism, and private aviation’s unfinished conversation
Net-zero pledges and sustainable aviation fuel targets have become fixtures of industry rhetoric, yet capital, policy alignment and customer demand tell a more complicated story. Kevin...
