Would a change in stakeholder perception benefit business aviation?

Apr 2, 2024

Icarus Jet founder and CEO, Kevin Singh, offers an informed view based on corporate reputation literature to discuss whether it’s in the best interest of the private aviation community to invest resources to positively influence the inconsistent narrative created by the mainstream media around this industry – especially in the environmental discussion.

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In hot water: the Starbucks backlash

In hot water: the Starbucks backlash

We are an industry busy working toward a much better, greener future so the controversial decision by Starbucks to fly its chief executive nearly 1,000 miles from Newport Beach, California, to its Seattle headquarters multiple times a week is in stark contrast to the...

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