We are an industry busy working toward a much better, greener future so the controversial decision by Starbucks to fly its chief executive nearly 1,000 miles from Newport Beach, California, to its Seattle headquarters multiple times a week is in stark contrast to the narrative we’ve worked so hard to advance.
Beyond the Speed Hype: The Urgent Conversation Business Aviation Can’t Ignore
Any time a business aircraft breaks yet another speed record, the media is quick to report on this achievement. The news almost writes itself – another city pair covered faster, yet another...



